We're here to bring joy back to your haircare routine.
Our mission is to revolutionise your self-care routine by offering everything you need to start or refresh your hair care journey. With science-backed products, education, and resources, we simplify the process of caring for your curls—the way it should be
we're all about essentials
whether you're looking for clean, easy to use curl stylers or a holy grail wash day duo, we've got you covered. don't know where to get started? visit our sets page to explore.
Our Journey
To give you more, so you can do less. We wanted a product that offers deep moisture and generous hold—something that shapes, structures, and sculpts curls with ease. We dreamed of a styler that melts like butter but works like magic. So, we hit the lab. Voilà! Hydra Curl Styler was born—a rich formula that hydrates, detangles, and defines each strand, then forms a lightweight, flexible cast to keep your curls looking their best. It's all about moisture, strength, and flexibility.
It's perfect for all curl types—wavy, curly, and tight curls. This includes textured hair, whether relaxed or permed, and hair that craves deep hydration.
2012 - 2014
Our founder, Zarah, began her own natural hair journey, navigating the process as she transitioned from relaxed hair back to her natural texture.
2015
Embrace Your Frizzique was founded by Zarah to share valuable tips and insights with her community.
2016 - 2017
Embrace Your Frizzique (EYF) found its voice through social media content (hello YouTube!), organised workshops, brand collaborations and community events.
2018
Embrace Your Frizzique developed its first product, the Frizz Soufflé—a nourishing formula designed for curly and afro hair. Featuring Shea Butter, Cocoa Butter and Rose Geranium. The product was a hit and sold out almost immediately.
2019 - 2020
Embrace Your Frizzique continues to gain momentum and focuses on community building, hosting events and collaborating with household name brands like Converse, all while expanding its expertise in curly and afro hair care
2021 - 2023
Zarah relocates to Sydney, NSW, to continue her training and education as a qualified hairstylist specialising in curly hair. During this time, the first stages of product development begin, leading to the creation of the Hydra Curl Styler.
2024
Embrace Your Frizzique Launches it's first offical product The Hydra Curl Styler through the backing of a crowdfunding campaign, resilience and hard work.
Why you'll love it.
With authenticity at our heart, our goal is to create products that celebrate both hair and culture.
- ✧ Glides through curls for effortless styling.
- ✧ Packed with antioxidants, Vitamin E, and Pro-Vitamin B5.
- ✧ Locks in moisture for long-lasting hydration.
- ✧ Provides a protective cast for extended curl wear.
- ✧ Formulated to help shield hair from environmental pollution.
Curly Founded
Locally Crafted
Vegan Friendly
Silcone Free
Cruelty Free
Scientifically Proven