ABOUT US
About EYF
Embrace Your Frizzique is re-defining what it means to celebrate your hair. By providing you with easy, creative and practical solutions to loving your hair.
Through science-backed hair care products, education, and resources to simplify your journey in caring for your curls, EYF is here to put the joy back into your hair care routine.
Established in 2015, Embrace Your Frizzique has been at the forefront of a movement, bridging the gap between hair care, creativity, and individualism.
We're here to revolutionise your self-care routine by equipping you with everything you need to either start or refresh your hair care journey.
Our Founder
Founded by Zarah Garbrah in 2015, her own personal hair journey was one of trial and error, igniting the spark for change. Using products that mislabeled her hair or left her settling for the bare minimum was disempowering, leaving no room for questioning.
Tired of the lack of representation among hair brands in Australia, she decided to take action. From crafting her own products in 2018 to organising community meet-ups for women sharing similar experiences, she fostered a space for collective storytelling.
Born out of frustration, our growing community of individuals celebrates every curl and coil, embracing the journey on both good and bad hair days. We're here to transform your self-care routine. To bring enjoyment to your hair routine, no matter where you’re at, this has always been a space for you.